Sony
Hackers Unlock Hidden Variable Shutter and BIG6 Features on the Sony A7S III
Nov 4, 2026
Dunja Đuđić Kalinin
Your Sony A7S III can now run Variable Shutter and the BIG6 home screen, two features Sony never gave it. But there’s a catch: you…
7Artisans’ New 18mm f/2 for Sony E: an AF Wide-Angle Prime for Only $169
Oct 6, 2026
Dunja Đuđić Kalinin
7Artisans has been digging its way into the lens market, and its new AF 18mm f/2 for Sony E is another addition to the budget…
Sony A7S IV Rumor Gets New Life With Mystery Camera Registration
Oct 1, 2026
Alysa Gavilan
A new Sony camera registered in China has reignited A7S IV rumors, but the WW261362 filing does not confirm which camera is coming.
Sony’s FX5 Is Delayed as Company Rechecks Camera Before Launch
Sep 17, 2026
Alysa Gavilan
Sony has delayed the launch of its compact FX5 cinema camera while it completes additional quality checks and works to improve its manufacturing process.
Sony Launches 400mm f/4.5 and 600mm f/6.3 GM Lenses: Start at $2,698, Built for Handheld Shooting
Sep 16, 2026
Dunja Đuđić Kalinin
Sony has just announced two new G Master primes for the FE mount: the FE 400mm f/4.5 GM OSS and the FE 600mm f/6.3 GM…
New Sony 100-400mm OSS Lens: Super-Telephoto Without the Super-Telephoto Price
Aug 4, 2026
Dunja Đuđić Kalinin
Sony has just announced the FE 100-400mm F5.6-8 OSS, a super-telephoto zoom lens aimed mainly at hobbyist photographers who want serious reach without equally serious…
Sony Wants To Buy Tamron. Here’s What We Know
Jul 30, 2026
Dunja Đuđić Kalinin
Sony has made a non-binding proposal to acquire Tamron and turn the lens maker into a wholly owned subsidiary. Tamron confirmed the offer on Thursday…
The Viltrox 35mm F1.2 LAB N FE Might One of the Best 35mm Primes for Sony FE-Mount Cameras
Jul 30, 2026
Alberto Lima
A fast 35mm prime lens is one of the most useful lenses a photographer can own. The Viltrox 35mm F1.2 LAB N might just be the one you buy.
Sony FX5 Announced: $4,899 Full-Frame Cinema Camera With Internal RAW and Open Gate 5K Shooting
Jul 22, 2026
Dunja Đuđić Kalinin
Sony has announced the FX5, the latest addition to its Cinema Line FX series. It’s a full-frame video-only body that brings two features that the…
Sony RX10 V: $2,298 Camera for a Solo Creator’s Every Need
Jul 10, 2026
Dunja Đuđić Kalinin
Sony has finally pulled the curtain on the RX10 V, the long-awaited successor to the RX10 IV – a camera that’s been a cult favorite…