Sony

    Sony Releases the New a7R VI Camera and Sony FE 100-400mm f/4.5 GM OSS Lens
    May 15, 2026 David Prochnow

    After teasing something new a few days ago, Sony has expanded its Alpha lineup with the announcement of the new Sony a7R VI and the…

    Typoch

    Thypoch Debuts Its First Autofocus Zoom for Sony Shooters
    May 15, 2026 Alysa Gavilan

    Thypoch introduces the Voyager 24–50mm f/2.8 for Sony E-mount, a full frame autofocus zoom lens with internal zoom, constant aperture, and coverage of key 24mm, 35mm, and 50mm focal lengths for hybrid shooting.

    Sony

    Sony’s Xperia 1 VIII Gets a Major Imaging Upgrade Built for Photographers
    May 14, 2026 Alysa Gavilan

    Sony’s Xperia 1 VIII introduces a 1/1.56-inch telephoto sensor and an AI Camera Assistant powered by Xperia Intelligence, bringing Alpha-inspired computational imaging and real-time shooting guidance to its latest flagship smartphone.

    Sony

    Sony Teases New Alpha Camera Ahead of May 13 Announcement
    May 11, 2026 Alysa Gavilan

    Sony teases a new Alpha camera launch with the tagline “Ready for the next R,” sparking speculation about a high-resolution Alpha update ahead of its May 13 reveal event.

    A close up of the Viltrox AF 35mm F1.2 LAB N

    Viltrox AF 35mm F1.2 LAB N for Sony Cameras Loses the Display but Refines Control
    Apr 23, 2026 Alberto Lima

    Viltrox has been on a tear since NAB, this time they’re reintroducing the flagship lens for Sony cameras – the Viltrox AF 35mm F1.2 LAB N.

    Sony Electronics Adds to R Series Broadcast Camera System
    Apr 17, 2026 David Prochnow

    Sony Electronics is expanding its renowned “R series” of system cameras, a lineup focused on ultra-high resolution and cutting-edge imaging technology. Announced at NAB 2026,…

    memory card

    Sony Temporarily Suspends Memory Card Orders Amid Global Semiconductor Shortage
    Apr 7, 2026 Alysa Gavilan

    ony temporarily suspends orders for CFexpress and SD memory cards due to a global semiconductor shortage, affecting photographers and videographers who rely on high-speed storage for professional cameras.

    nasa sony artemis

    NASA Chooses Sony as Official Camera on Artemis Lunar Missions
    Apr 2, 2026 Dunja Đuđić

    I was shedding tears last night watching NASA’s Artemis II mission lift off from Launch Complex 39B. But for camera geeks, especially Sony shooters out…

    This New Lens Equates Specs with Glamorous Writing
    Feb 17, 2026 David Prochnow

    Viltrox has officially announced the grand unveiling of the Viltrox AF 50mm F1.4 Pro Z-mount for Nikon. This lens is a masterpiece that sounds like…

    super boxl lx

    Super Bowl LX : The Unbeliavable Complexity Behind Covering the Super Bowl 2026
    Feb 11, 2026 Dunja Đuđić

    Super Bowl LX is more than a football game. It’s the most-watched live broadcast in the United States and one of the most technically demanding…